November 1st, 2022
Keywords: design, digital exhibition, non-profit project, inspiration, community
Why Design is an autumn original non-profit Instagram exhibition curated by a global digital design studio Embacy. It was conceived as a project that would present diverse experiences of design people from across the globe in the digital exhibition.
Creative exchange lies at the heart of the project. The creative industries are unthinkable without a continuous exchange of experience and free communication. However, due to external turbulences, the creative exchange could be disturbed. It becomes necessary to seek new ways of communication among creative practitioners.
The Instagram exhibition seems to be the right and up-to-date way to communicate ideas of the creative exchange. Embacy believes that Instagram is a perfect platform for such a project because it allows reaching people of all ages and countries.
How Embacy collects the whys in the Instagram exhibition? It has designed a landing page with a feedback form where creative practitioners can leave their whys – stories, opinions, and insights. After that, project designers create a post for the exhibition.
Follow the link to visit whydesign.io
Here is the opinion of the founder and CEO of Embacy Vadim Orlov
The answer is freedom. I consider myself to be one of the freest people in the world. Because I, as a founder and CEO of the design studio Embacy, have the freedom: to decide where to be; to work with those people that I like (no matter who these people are, my teammates or clients); to work as much as I want in a convenient format; to use only my strong sides being a leader; to create Embacy originals like this.